A few case studies
Boiron Laboratories:
« Dare to push the door »
Where : pharmaceutical company leader of homeopathic treatments
Who : sales representatives to pharmacies
How much : close to 400
When : from 2005
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Euler Hermès SFAC:
« Bringing social know-how on par with technical know-how »
Where : world leader of insurance credit
Who : front office (ex. Sales representatives, referees, etc.)
How much : approximately 300
When : from 2008
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Bénéteau:
« Stop drifting with the tide ! »
Where : design and construction of yachts
Who : first the top management team, then the middle management and support functions
How much : approximately 250
When : from 2001
LCL (Crédit Lyonnais):
« A cultural revolution in search of better sales performance »
Where : leading French retail bank
Who : front office and middle management
How much : more than 3000
When : from 2007
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